{"id":13868,"date":"2022-11-29T14:02:16","date_gmt":"2022-11-29T14:02:16","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13868"},"modified":"2023-08-03T07:51:48","modified_gmt":"2023-08-03T07:51:48","slug":"direct-mail","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/nl\/je-communicatiekanalen\/direct-mail\/","title":{"rendered":"Direct mail"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13868\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Naast een gepersonaliseerde e-mail kan je ook een postale direct mailing versturen naar het adres van je pati\u00ebnten. Een direct mail is een ideaal communicatiemiddel om je pati\u00ebnt persoonlijk te bereiken en aan te spreken. Het doel van een direct mailing is dat je een bepaalde respons krijgt. Je wilt zoveel mogelijk pati\u00ebnten tot actie aanzetten, zoals meer info vragen over een service of een product bestellen op je webshop.<\/p>\n<h6>Enkele tips voor een geslaagde direct mailing:<\/h6>\n<ul>\n<li>Zonder goede adressen kan je niks beginnen. Zorg ervoor dat je database up-to-date en GDPR-proof is. Welke gegevens heb je nodig? Ten minste voornaam en naam of firmanaam, en adres.<\/li>\n<li>Welke boodschap wil je brengen en wie wil je daarmee bereiken, wat is je doelgroep? Als dat mogelijk is, selecteer je in de database de pati\u00ebnten voor wie de boodschap het meest relevant is. Zo kan je je doelgroep verfijnen en de effici\u00ebntie van je direct mail verhogen.<\/li>\n<li>Denk goed na over de content. Als apotheker wil je inzetten op advies. Geef daarbij de voordelen voor je pati\u00ebnt weer. Want je lezer stelt zich de vraag \u2018What\u2019s in it for me?\u2019 Gebruik een positieve tekst en sprekend beeld om dat duidelijk te maken. Schrijf als titel bv. niet \u2018Onze zonneproducten voor kinderen\u2019 maar \u2018Je kind goed beschermd in de zon\u2019.<\/li>\n<li>Wanneer je direct mail in de bus valt, wil je dat de ontvanger hem opent. Je taak is dus: de ontvanger nieuwsgierig maken. Kies een opvallende envelop of stop iets in de omslag dat wat volume geeft, zoals een staaltje. Ook door al een voordeel op de envelop te zetten, verhoog je de kans dat die wordt geopend. Vermeld jouw gegevens: zo is de ontvanger gerust, deze mail komt van een betrouwbare bron.<\/li>\n<li>Welke respons wil je van je campagne? Maak duidelijk wat de ontvanger moet doen, en tegen wanneer. Je kan ook een beloning geven als de pati\u00ebnt doet wat je wenst, zoals een mooie catalogus of gratis geschenkje bij een snelle bestelling.<\/li>\n<li>Zorg dat je de respons van dit medium kan meten door bijvoorbeeld een specifiek telefoonnummer te vermelden. Wanneer ze via dit nummer bellen dan weet je dat ze reageren op je direct mail. Of je kan een bon toevoegen die ze moeten afgeven.<\/li>\n<li>Wees niet bang om te experimenteren! Deel je adressen op in twee delen en stuur ze verschillende versies van je direct mail (A\/B-test). Zo ondervind je wat het meest effect heeft.<\/li>\n<li>En wat kost dat? Je moet rekening houden met ontwerp, drukwerk, portkosten, \u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Naast een gepersonaliseerde e-mail kan je ook een postale direct mailing versturen naar het adres van je pati\u00ebnten. Een direct mail is een ideaal communicatiemiddel om je pati\u00ebnt persoonlijk te bereiken en aan te spreken.<\/p>\n","protected":false},"author":1,"featured_media":13668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[421],"tags":[],"class_list":["post-13868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-je-communicatiekanalen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct mail - Lochting<\/title>\n<meta name=\"description\" content=\"Ontdek in de Lochting whitepaper hoe je via direct mailing je pati\u00ebnten kan informeren.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct mail - 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