{"id":13860,"date":"2022-11-29T13:43:10","date_gmt":"2022-11-29T13:43:10","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13860"},"modified":"2023-08-03T07:47:26","modified_gmt":"2023-08-03T07:47:26","slug":"hoe-aan-de-slag-met-content-kalender","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/hoe-aan-de-slag-met-content-kalender\/","title":{"rendered":"Aan de slag met de kalender"},"content":{"rendered":"
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De contentkalender staat voor je klaar. Maak er intensief gebruik van! Het is een rijke bron van inspiratie voor je contentmarketing, promoties en campagnes. Bovendien wordt de contentkalender op jouw maat gemaakt, dus afgestemd op jouw positionering. De algemene topics worden aangevuld met thema\u2019s en momenten die relevant zijn voor jouw apotheek.<\/p>\n

In elke week ontdek je speciale dagen of passende thema\u2019s (suggesties) om over te communiceren. Daar kan je producten in je apotheek en webshop aan koppelen. Je ziet meteen ook welke blogs op het Lochting-platform je direct kunt inzetten.<\/p>\n

Een voorbeeld. Op 22 april is het Dag van de mondgezondheid. D\u00e9 gelegenheid om je gamma mondverzorging te promoten. Je schrijft bv. zelf een blog of je kiest er gewoon \u00e9\u00e9n uit de Lochting-blogs: \u201cWat is droge mond\u201d of \u201cMet welke tandenborstel je gebit schoon en sterk houden?\u201d Vrij te gebruiken en te delen op je sociale media!<\/p>\n

Je hoeft natuurlijk niet alle thema\u2019s van de week te gebruiken. Stel je eigen campagnes samen en maak je planning in het voorziene sheet.<\/p>\n

 <\/p>\n

\"Lochting<\/p>\n

Vanaf volgend jaar zal je via het Lochtingplatform de optie hebben om dit alles automatisch te doen verlopen. Gelinkt aan thema\u2019s van de contentkalender zullen automatisch Lochting-blogs, producten en promoties op je website verschijnen en zal je via eigen criteria bepaalde producten of merken in de kijker kunnen zetten.<\/div>\n","protected":false},"excerpt":{"rendered":"

De contentkalender staat voor je klaar. Maak er intensief gebruik van! Het is een rijke bron van inspiratie voor je contentmarketing, promoties en campagnes. Bovendien wordt de contentkalender op jouw maat gemaakt, dus afgestemd op jouw positionering.<\/p>\n","protected":false},"author":1,"featured_media":14007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[419],"tags":[],"class_list":["post-13860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"\nAan de slag met de kalender - Lochting<\/title>\n<meta name=\"description\" content=\"Plan je communicatie op voorhand met een contentkalender. 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