{"id":13858,"date":"2022-11-29T13:35:55","date_gmt":"2022-11-29T13:35:55","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13858"},"modified":"2023-08-02T12:39:26","modified_gmt":"2023-08-02T12:39:26","slug":"hoe-zelf-content-creeren","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/hoe-zelf-content-creeren\/","title":{"rendered":"Hoe zelf content cre\u00ebren"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13858\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Content kan verschillende vormen aannemen, niet alleen tekst. En je hoeft niet alles zelf te maken, je kunt ook content uit andere betrouwbare bronnen delen. Regelmatig nieuwe content plaatsen is een goed plan, maar je hoeft het ook niet t\u00e9 groots te zien. Stel haalbare doelen die je op lange termijn kunt volhouden.<\/p>\n<h6>Wat kan waardevolle content zijn?<\/h6>\n<ul>\n<li>Advies over producten<\/li>\n<li>Nieuwsartikels over trends<\/li>\n<li>Thema\u2019s \/ campagnes: zie kalender<\/li>\n<li>Catalogus? \u2026 wat dan<\/li>\n<li>Toptopical-kalender: inspelen op speciale dagen van het jaar<\/li>\n<li>Blogs: op het Lochting-platform vind je meer dan 100 blogberichten om te delen op je website. Pas ze aan en koppel er producten aan op maat van je doelgroep<\/li>\n<li>Blogartikelen die je zelf schrijft bijvoorbeeld over ingredi\u00ebnten van producten of over duurzaamheid<\/li>\n<li>Een video over gebruik van medicatie of cosmetica<\/li>\n<li>Een fotoreportage achter de schermen van je apotheek<\/li>\n<li>Een webinar<\/li>\n<li>Een podcast\/audioboodschap<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14605\" title=\"Winter promotion\" src=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM.png\" alt=\"Winter promotion\" width=\"314\" height=\"558\" srcset=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM.png 314w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-141x250.png 141w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-46x81.png 46w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-53x95.png 53w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-169x300.png 169w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content kan verschillende vormen aannemen, niet alleen tekst. En je hoeft niet alles zelf te maken, je kunt ook content uit andere betrouwbare bronnen delen. Regelmatig nieuwe content plaatsen is een goed plan, maar je hoeft het ook niet t\u00e9 groots te zien. Stel haalbare doelen die je op lange termijn kunt volhouden.<\/p>\n","protected":false},"author":1,"featured_media":13626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[419],"tags":[],"class_list":["post-13858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoe zelf content cre\u00ebren - Lochting<\/title>\n<meta name=\"description\" content=\"Hoe maak je als apotheker zelf content om je pati\u00ebnten te informeren? Hoe blijf je relevant voor je pait\u00ebnten? 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