{"id":13854,"date":"2022-11-29T13:27:11","date_gmt":"2022-11-29T13:27:11","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13854"},"modified":"2023-08-03T07:52:13","modified_gmt":"2023-08-03T07:52:13","slug":"start-vandaag-nog-met-contentmarketing","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/","title":{"rendered":"Start met content marketing, nu"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13854\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Contentmarketing voor apotheken is een vorm van marketing waarbij je pati\u00ebnten relevante, nuttige en betrouwbare informatie (inhoud of content) aanbiedt. Van een informatieve blog tot een educatieve video. Dat kan op je website zijn of via sociale media. Het voordeel als apotheker, is dat je kan putten uit veel onderwerpen en kennis.<\/p>\n<p>Het is niet de bedoeling dat je producten of diensten rechtstreeks aanprijst. Met informatieve content help je je pati\u00ebnten om keuzes te maken of om producten zo goed mogelijk te gebruiken. Denk aan zonnecr\u00e8mes, waarvan het aanbod groot en voor veel mensen onoverzichtelijk is. Door bijvoorbeeld in een blog uit te leggen welke SPF aangewezen is voor welk huidtype en hoe vaak je moet smeren, speel je in op mogelijke vragen en help je de pati\u00ebnten. Via een link kunnen ze dan ook jouw producten vinden.<\/p>\n<h6>Waarom?<\/h6>\n<p>Contentmarketing maakt je adviesfunctie als apotheker nog duidelijker. Mensen zijn op zoek naar betrouwbare informatiebronnen over gezondheidsthema\u2019s.Met goede content kan je voldoen aan deze behoefte, om zo nieuwe pati\u00ebnten naar je website te trekken en bestaande klanten te binden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contentmarketing voor apotheken is een vorm van marketing waarbij je pati\u00ebnten relevante, nuttige en betrouwbare informatie (inhoud of content) aanbiedt. Van een informatieve blog tot een educatieve video.<\/p>\n","protected":false},"author":1,"featured_media":13668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[419],"tags":[],"class_list":["post-13854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start met content marketing, nu - Lochting<\/title>\n<meta name=\"description\" content=\"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start met content marketing, nu - Lochting\" \/>\n<meta property=\"og:description\" content=\"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lochting\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T13:27:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T07:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"1419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"baldmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"baldmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/\",\"url\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/\",\"name\":\"Start met content marketing, nu - Lochting\",\"isPartOf\":{\"@id\":\"https:\/\/www.lochting.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png\",\"datePublished\":\"2022-11-29T13:27:11+00:00\",\"dateModified\":\"2023-08-03T07:52:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\"},\"description\":\"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.\",\"breadcrumb\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage\",\"url\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png\",\"contentUrl\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png\",\"width\":1664,\"height\":1419,\"caption\":\"Lochting nieuwsbrief\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lochting.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contentmarketing\",\"item\":\"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Start met content marketing, nu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lochting.com\/en\/#website\",\"url\":\"https:\/\/www.lochting.com\/en\/\",\"name\":\"Lochting\",\"description\":\"All your pharmacy sales channels on one platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lochting.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\",\"name\":\"baldmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"caption\":\"baldmin\"},\"sameAs\":[\"https:\/\/wp-dev.lochting.com\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Start met content marketing, nu - Lochting","description":"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_BE","og_type":"article","og_title":"Start met content marketing, nu - Lochting","og_description":"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.","og_url":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/","og_site_name":"Lochting","article_published_time":"2022-11-29T13:27:11+00:00","article_modified_time":"2023-08-03T07:52:13+00:00","og_image":[{"width":1664,"height":1419,"url":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png","type":"image\/png"}],"author":"baldmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"baldmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/","url":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/","name":"Start met content marketing, nu - Lochting","isPartOf":{"@id":"https:\/\/www.lochting.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage"},"image":{"@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png","datePublished":"2022-11-29T13:27:11+00:00","dateModified":"2023-08-03T07:52:13+00:00","author":{"@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231"},"description":"Bied relevante, nuttige en betrojebare informatie aan op de Lochting website om je pati\u00ebnten te informeren.","breadcrumb":{"@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/"]}]},{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#primaryimage","url":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png","contentUrl":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_11.png","width":1664,"height":1419,"caption":"Lochting nieuwsbrief"},{"@type":"BreadcrumbList","@id":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/start-vandaag-nog-met-contentmarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lochting.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Contentmarketing","item":"https:\/\/wp-dev.lochting.com\/nl\/contentmarketing\/"},{"@type":"ListItem","position":3,"name":"Start met content marketing, nu"}]},{"@type":"WebSite","@id":"https:\/\/www.lochting.com\/en\/#website","url":"https:\/\/www.lochting.com\/en\/","name":"Lochting","description":"All your pharmacy sales channels on one platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lochting.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Person","@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231","name":"baldmin","image":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","caption":"baldmin"},"sameAs":["https:\/\/wp-dev.lochting.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/posts\/13854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/comments?post=13854"}],"version-history":[{"count":3,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/posts\/13854\/revisions"}],"predecessor-version":[{"id":14346,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/posts\/13854\/revisions\/14346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/media\/13668"}],"wp:attachment":[{"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/media?parent=13854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/categories?post=13854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/nl\/wp-json\/wp\/v2\/tags?post=13854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}