{"id":13818,"date":"2022-11-29T11:23:11","date_gmt":"2022-11-29T11:23:11","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13818"},"modified":"2023-10-18T11:51:36","modified_gmt":"2023-10-18T11:51:36","slug":"waarom-en-hoe-aan-marketing-doen","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/nl\/mensen-aandacht-en-verkoop\/waarom-en-hoe-aan-marketing-doen\/","title":{"rendered":"Waarom aan marketing doen?"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13818\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Zonder marketinginspanningen komt je webshop niet tot volle bloei&#8230;<\/p>\n<p>We zullen er geen doekjes om winden. Om mee te gaan in de digitalisering zal je ook inspanningen moeten leveren. Een website is als een lochting (tuin), je kan alles nog zo mooi aanleggen, zaadjes planten, maar zonder licht, water en verzorging zal je er geen vruchten van plukken.<\/p>\n<p>We begrijpen dat marketing niet je kerntaak is en willen je graag een handje helpen. Wij geven je graag wat meer inzicht in de materie. En we willen je vooral tips en tricks geven om op een snelle en eenvoudige manier een impact te hebben op je verkoop: meer bekendheid cre\u00ebren en bezoekers genereren naar je apotheek en je webshop.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-14784 aligncenter\" title=\"Marketing flyer\" src=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-1024x725.jpg\" alt=\"Marketing flyer\" width=\"1024\" height=\"725\" srcset=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-1024x725.jpg 1024w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-250x177.jpg 250w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-768x544.jpg 768w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-90x64.jpg 90w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-105x74.jpg 105w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-424x300.jpg 424w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM.jpg 1234w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n<h6>Waarom en hoe doe je het?<\/h6>\n<p>Op deze en veel andere vragen krijg je hier een antwoord. Praktisch, eenvoudig en bondig. Je kunt er meteen mee aan de slag. Van POS-materiaal tot sociale media en een concrete contentkalender. Je krijgt tips en voorbeelden voor zowel online als offline communicatie, en we laten je zien hoe ze elkaar versterken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zonder marketinginspanningen komt je webshop niet tot volle bloei&#8230; Om mee te gaan in de digitalisering zal je ook inspanningen moeten leveren.<\/p>\n","protected":false},"author":1,"featured_media":13710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-13818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensen-aandacht-en-verkoop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Waarom aan marketing doen? - Lochting<\/title>\n<meta name=\"description\" content=\"De Lochting whitepaper toont de sterktes van een goede marketingbeleid voor je apotheek. 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