{"id":13984,"date":"2022-11-30T13:50:48","date_gmt":"2022-11-30T13:50:48","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/mesurer-cest-savoir\/"},"modified":"2023-08-09T07:53:27","modified_gmt":"2023-08-09T07:53:27","slug":"mesurer-cest-savoir","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/votre-site-web\/mesurer-cest-savoir\/","title":{"rendered":"Mesurer, c\u2019est savoir"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13984\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Savez-vous que vous pouvez aussi surveiller les performances de votre boutique en ligne sur la plateforme Lochting ? Le module Fraank permet de mieux comprendre le processus d\u2019achat et de d\u00e9couvrir les tendances et produits les plus populaires pour pouvoir prendre ensuite des d\u00e9cisions marketing encore plus pertinentes.<\/p>\n<p>Nous vous donnons aussi la possibilit\u00e9 d\u2019analyser vos propres donn\u00e9es et de les comparer aux donn\u00e9es d\u2019autres pharmacies sur notre plateforme. Vous pourrez ainsi optimiser votre offre de produits et l\u2019aligner sur la demande actuelle du march\u00e9. Mais c\u2019est aussi un excellent moyen de comparer vos r\u00e9sultats avec ceux de vos confr\u00e8res.<\/p>\n<p>En analysant vos donn\u00e9es, vous aurez par ailleurs une vision plus claire de vos visiteurs en ligne. Sont-ils identiques \u00e0 ceux de votre pharmacie physique ? Si ce n\u2019est pas le cas, vous pourrez utiliser ces informations pour adapter votre offre au public en ligne sans pour autant oublier vos patients habituels, \u00e9videmment. Il s\u2019agira alors de mettre en place une approche combin\u00e9e pour r\u00e9pondre \u00e0 la demande de deux groupes cibles (ou plus).<\/p>\n<p>Ces informations vous aideront aussi \u00e0 affiner votre offre et \u00e0 lancer des promotions. Vous observerez les tendances en temps r\u00e9el, ce qui vous permettra d\u2019y r\u00e9pondre tr\u00e8s rapidement. Avec des promotions temporaires, vous cr\u00e9erez par ailleurs un \u00ab sentiment d\u2019urgence \u00bb. Les gens sont plus enclins \u00e0 acheter quand ils ont le sentiment que l\u2019offre n\u2019est disponible que provisoirement ou est limit\u00e9e.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14272\" title=\"Commande moyenne de vortre pharmacie\" src=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM.png\" alt=\"Commande moyenne de vortre pharmacie \" width=\"1482\" height=\"925\" srcset=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM.png 1482w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-250x156.png 250w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-1024x639.png 1024w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-768x479.png 768w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-90x56.png 90w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-105x66.png 105w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-481x300.png 481w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.47.46-PM-1300x811.png 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14280\" title=\"Les produits les plus vendus\" src=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM.png\" alt=\"Les produits les plus vendus\" width=\"1485\" height=\"595\" srcset=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM.png 1485w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-250x100.png 250w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-1024x410.png 1024w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-768x308.png 768w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-90x36.png 90w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-105x42.png 105w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-500x200.png 500w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.48.41-PM-1300x521.png 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14287\" title=\"Compar\u00e9 votre pharmacie\" src=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM.png\" alt=\"Compar\u00e9 votre pharmacie\" width=\"1496\" height=\"924\" srcset=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM.png 1496w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-250x154.png 250w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-1024x632.png 1024w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-768x474.png 768w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-90x56.png 90w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-105x65.png 105w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-486x300.png 486w, https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2022-12-15-at-1.49.36-PM-1300x803.png 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Savez-vous que vous pouvez aussi surveiller les performances de votre boutique en ligne sur la plateforme Lochting ? Le module Fraank permet de mieux comprendre le processus d\u2019achat et de d\u00e9couvrir les tendances et produits les plus populaires pour pouvoir prendre ensuite des d\u00e9cisions marketing encore plus pertinentes.<\/p>\n","protected":false},"author":1,"featured_media":13695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[423],"tags":[],"class_list":["post-13984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-votre-site-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mesurer, c\u2019est savoir - Lochting<\/title>\n<meta name=\"description\" content=\"Consultez les donn\u00e9es de votre site web sur la plateforme Lochting gr\u00e2ce aux tableaux de bord et apprenez \u00e0 utiliser les donn\u00e9es pour votre marketing\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesurer, c\u2019est savoir - Lochting\" \/>\n<meta property=\"og:description\" content=\"Consultez les donn\u00e9es de votre site web sur la plateforme Lochting gr\u00e2ce aux tableaux de bord et apprenez \u00e0 utiliser les donn\u00e9es pour votre marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-dev.lochting.com\/fr-be\/votre-site-web\/mesurer-cest-savoir\/\" \/>\n<meta property=\"og:site_name\" content=\"Lochting\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T13:50:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T07:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1663\" \/>\n\t<meta property=\"og:image:height\" content=\"1419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"baldmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"baldmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp-dev.lochting.com\/fr-be\/votre-site-web\/mesurer-cest-savoir\/\",\"url\":\"https:\/\/wp-dev.lochting.com\/fr-be\/votre-site-web\/mesurer-cest-savoir\/\",\"name\":\"Mesurer, c\u2019est savoir - 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