{"id":13968,"date":"2022-11-30T10:10:08","date_gmt":"2022-11-30T10:10:08","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/publipostage\/"},"modified":"2023-08-09T08:00:09","modified_gmt":"2023-08-09T08:00:09","slug":"publipostage","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/vos-canaux-de-communication\/publipostage\/","title":{"rendered":"Publipostage"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13968\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Outre un e-mail personnalis\u00e9, vous pouvez aussi envoyer un publipostage directement \u00e0 l\u2019adresse de vos patients. Le publipostage est un outil de communication id\u00e9al pour atteindre et aborder personnellement le patient. Le but est d&#8217;obtenir une certaine r\u00e9action. Il s\u2019agit de pousser un maximum de patients \u00e0 passer \u00e0 l\u2019action (comme demander plus d\u2019informations sur un service ou commander un produit sur la boutique en ligne).<\/p>\n<h6>Conseils pour un publipostage r\u00e9ussi :<\/h6>\n<ul>\n<li>Sans bonnes adresses, vous n\u2019arriverez \u00e0 rien. Veillez \u00e0 ce que votre base de donn\u00e9es soit \u00e0 jour et conforme au RGPD. De quelles donn\u00e9es avez-vous besoin ? Il vous faut au moins le pr\u00e9nom, le nom (de l\u2019entreprise) et l\u2019adresse.<\/li>\n<li>Quel message voulez-vous faire passer et qui voulez-vous atteindre ? Quel est votre public cible ? Si cela est possible, s\u00e9lectionnez dans votre base de donn\u00e9es les patients les plus concern\u00e9s par le message. Vous affinerez ainsi votre groupe cible et renforcerez l\u2019efficacit\u00e9 de votre publipostage.<\/li>\n<li>R\u00e9fl\u00e9chissez bien au contenu. En tant que pharmacien(ne), vous voulez miser sur le conseil. Pr\u00e9sentez dans ce cas les avantages pour votre patient. Car votre lecteur se demandera : \u00ab Qu\u2019est-ce que j&#8217;y gagne ? \u00bb R\u00e9digez un texte positif et utilisez des images parlantes pour que le message soit clair. En guise de titre, ne dites par exemple pas \u00ab Nos produits solaires pour enfants \u00bb, mais \u00ab Comment prot\u00e9ger votre enfant du soleil ? \u00bb<\/li>\n<li>Lorsque votre publipostage arrive dans les bo\u00eetes aux lettres, il faut encore que les destinataires l\u2019ouvrent. Votre mission est donc la suivante : susciter leur curiosit\u00e9. Choisissez une enveloppe originale ou glissez-y un objet qui cr\u00e9e du volume, comme un \u00e9chantillon. Autre astuce : en mentionnant d\u00e9j\u00e0 un avantage sur l\u2019enveloppe, vous augmenterez les chances qu\u2019elle soit ouverte. Pensez aussi \u00e0 indiquer vos coordonn\u00e9es pour rassurer le destinataire qui saura alors que le courrier provient d&#8217;une source fiable.<\/li>\n<li>Quelle r\u00e9action voulez-vous susciter avec votre campagne ? Annoncez clairement ce que le destinataire doit faire, et dans quel d\u00e9lai. Vous pouvez aussi proposer une r\u00e9compense si le patient fait ce que vous attendez de lui (p. ex. un beau catalogue ou un petit cadeau en cas de commande rapide).<\/li>\n<li>Assurez-vous de pouvoir mesurer la r\u00e9action \u00e0 cette campagne en incluant par exemple un num\u00e9ro de t\u00e9l\u00e9phone sp\u00e9cifique. Si une personne vous appelle via ce num\u00e9ro, vous saurez alors qu\u2019elle r\u00e9pond \u00e0 votre publipostage. Autre solution : inclure un bon que le destinataire doit remettre.<\/li>\n<li>N\u2019ayez pas peur d\u2019exp\u00e9rimenter ! Divisez les adresses en deux parties et envoyez deux versions diff\u00e9rentes de votre publipostage (test A\/B). Vous d\u00e9couvrirez ainsi la version qui a le plus d\u2019impact.<\/li>\n<li>Combien \u00e7a co\u00fbte ? Vous devrez tenir compte de la conception, de l\u2019impression, des frais de poste, etc.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Outre un e-mail personnalis\u00e9, vous pouvez aussi envoyer un publipostage directement \u00e0 l\u2019adresse de vos patients. Le publipostage est un outil de communication id\u00e9al pour atteindre et aborder personnellement le patient. Le but est d&#8217;obtenir une certaine r\u00e9action. Il s\u2019agit de pousser un maximum de patients \u00e0 passer \u00e0 l\u2019action (comme demander plus d\u2019informations sur un service ou commander un produit sur la boutique en ligne).<\/p>\n","protected":false},"author":1,"featured_media":13667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-13968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vos-canaux-de-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publipostage - Lochting<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment informer vos patients par publipostage dans le livre blanc de Lochting.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publipostage - 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