{"id":13953,"date":"2022-11-30T09:58:22","date_gmt":"2022-11-30T09:58:22","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/blogs\/"},"modified":"2023-08-09T07:39:30","modified_gmt":"2023-08-09T07:39:30","slug":"blogs","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/vos-canaux-de-communication\/blogs\/","title":{"rendered":"Blogs"},"content":{"rendered":"
\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n 0 <\/span>\r\n<\/div><\/div>
Pourquoi un blog ?<\/h6>\n

Un article de blog permet d\u2019afficher toute votre expertise en tant que pharmacien(ne). Vous partagez des contenus utiles et donnez des conseils adapt\u00e9s aux besoins de vos patients. Vous pouvez vous inspirer des saisons, des nouveaut\u00e9s ou de l\u2019actualit\u00e9. Vous pouvez aussi relayer des t\u00e9moignages, o\u00f9 les patients racontent leurs exp\u00e9riences. Assurez-vous toutefois d’obtenir leur consentement, et veillez \u00e0 ne pas partager d\u2019informations sensibles.<\/p>\n

En termes de style, un blog de sant\u00e9 peut \u00eatre r\u00e9dig\u00e9 de mani\u00e8re assez directe et informative. Mais vous pouvez aussi choisir de parler de votre exp\u00e9rience quotidienne, en \u00ab je \u00bb ou en \u00ab nous \u00bb. Le plus important est de rester professionnel. Et authentique, en adoptant un style adapt\u00e9 \u00e0 votre pharmacie.
\nEnfin, vous pouvez aussi partager des informations sous la forme d\u2019un blog vid\u00e9o (ou \u00ab vlog \u00bb).<\/p>\n

\"Blogs<\/p>\n

Articles de blog pr\u00eats \u00e0 l\u2019emploi<\/h6>\n

La plateforme Lochting propose plus de 100 articles de blog \u00e0 partager sur votre site. Ils sont pr\u00eats \u00e0 l\u2019emploi, mais vous pouvez les personnaliser ou les compl\u00e9ter comme bon vous semble, et y associer vos propres produits.<\/p>\n

Nous nous limiterons \u00e0 l’essentiel. Si vous souhaitez approfondir la question, participez \u00e0 un atelier ou demandez conseil \u00e0 un sp\u00e9cialiste.<\/div>\n
R\u00e9diger vos propres articles : \u00e0 quoi devez-vous faire attention ?<\/h6>\n
    \n
  • Limitez-vous \u00e0 un sujet par article.<\/li>\n
  • Choisissez un titre clair, avec des mots que le patient comprendra.<\/li>\n
  • R\u00e9digez une courte introduction qui annonce l\u2019essence de l\u2019article.<\/li>\n
  • Pr\u00e9voyez plusieurs paragraphes courts fournissant plus d’informations. Imaginez un intertitre clair pour chaque paragraphe.<\/li>\n
  • Privil\u00e9giez la voix active et soyez positif(ve).<\/li>\n
  • Utilisez des images qui attirent l\u2019attention et renforcent votre texte.<\/li>\n
  • Employez des mots-cl\u00e9s, sans tomber dans l\u2019exc\u00e8s. Votre texte doit rester naturel.<\/li>\n
  • Ins\u00e9rez une photo et une courte biographie de l\u2019auteur de l\u2019article.<\/li>\n
  • Associez des produits pertinents, en \u00e9vitant toutefois d\u2019en faire trop. C\u2019est le contenu qui prime !<\/li>\n
  • Terminez par un appel \u00e0 l\u2019action : que doit faire le lecteur ?<\/li>\n
  • Publiez r\u00e9guli\u00e8rement des articles (vous pouvez p. ex. \u00e9crire plusieurs articles en une fois et les poster ensuite au fil des mois).<\/li>\n<\/ul>\n

    \"Luchting<\/p>\n","protected":false},"excerpt":{"rendered":"

    Vous pouvez faire la promotion de votre pharmacie, de vos services, de vos produits et de votre boutique en ligne via diff\u00e9rents canaux. Vous trouverez ci-dessous quelques conseils pour rendre vos canaux de communication int\u00e9ressants, faire passer le bon message et atteindre vos patients. <\/p>\n","protected":false},"author":1,"featured_media":13660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[420],"tags":[],"class_list":["post-13953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vos-canaux-de-communication"],"acf":[],"yoast_head":"\nBlogs - Lochting<\/title>\n<meta name=\"description\" content=\"Informez vos patients sur votre site web avec des articles sur la sant\u00e9. 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