{"id":13949,"date":"2022-11-30T09:52:55","date_gmt":"2022-11-30T09:52:55","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/comment-utiliser-le-calendrier-de-contenu\/"},"modified":"2023-08-09T07:34:31","modified_gmt":"2023-08-09T07:34:31","slug":"comment-utiliser-le-calendrier-de-contenu","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/marketing-de-contenu\/comment-utiliser-le-calendrier-de-contenu\/","title":{"rendered":"Comment utiliser le calendrier de contenu ?"},"content":{"rendered":"
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Le calendrier de contenu vous attend. Utilisez-le sans mod\u00e9ration ! C\u2019est une source d’inspiration infinie pour votre marketing de contenu, vos promotions et vos campagnes. Le calendrier de contenu est en outre fait sur mesure pour vous. Il est donc adapt\u00e9 \u00e0 votre positionnement. Les sujets g\u00e9n\u00e9raux sont compl\u00e9t\u00e9s par des th\u00e8mes et moments pertinents pour votre pharmacie.<\/p>\n

Chaque semaine, vous d\u00e9couvrirez des journ\u00e9es sp\u00e9ciales ou des th\u00e8mes de circonstances (suggestions) sur lesquels axer votre communication. Vous pourrez ensuite y associer des produits de votre pharmacie et boutique en ligne. Enfin, vous verrez directement les articles de la plateforme Lochting que vous pouvez publier tels quels.<\/p>\n

Un exemple : le 22 avril est la Journ\u00e9e de la sant\u00e9 bucco-dentaire. L’occasion id\u00e9ale de promouvoir votre gamme de soins bucco-dentaires. Vous pouvez par exemple \u00e9crire votre propre article ou choisir simplement parmi les suggestions de Lochting : \u00ab Qu\u2019est-ce que la s\u00e9cheresse buccale \u00bb ou \u00ab Quelle brosse \u00e0 dents utiliser pour un beau sourire et des dents en parfaite sant\u00e9 ? \u00bb Vous \u00eates libre de les partager sur vos r\u00e9seaux sociaux !<\/p>\n

\u00c9videmment, rien ne vous oblige \u00e0 utiliser tous les th\u00e8mes de la semaine. Composez vos propres campagnes et fixez votre planning dans le document pr\u00e9vu \u00e0 cet effet.<\/p>\n

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\"Lochting<\/p>\n

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D\u00e8s l\u2019ann\u00e9e prochaine, vous aurez la possibilit\u00e9 d\u2019automatiser tout cela via la plateforme Lochting. Associ\u00e9s aux th\u00e8mes du calendrier de contenu, les blogs, produits et promotions de Lochting appara\u00eetront automatiquement sur votre site et vous pourrez mettre en avant certains produits ou marques selon vos propres crit\u00e8res.<\/div>\n","protected":false},"excerpt":{"rendered":"

Le calendrier de contenu vous attend. Utilisez-le sans mod\u00e9ration ! C\u2019est une source d’inspiration infinie pour votre marketing de contenu, vos promotions et vos campagnes. Le calendrier de contenu est en outre fait sur mesure pour vous. Il est donc adapt\u00e9 \u00e0 votre positionnement.<\/p>\n","protected":false},"author":1,"featured_media":14006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[417],"tags":[],"class_list":["post-13949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenu"],"acf":[],"yoast_head":"\nComment utiliser le calendrier de contenu ? - Lochting<\/title>\n<meta name=\"description\" content=\"Planifiez vos communications \u00e0 l'avance gr\u00e2ce \u00e0 un calendrier de contenu. 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