{"id":13942,"date":"2022-11-30T09:49:01","date_gmt":"2022-11-30T09:49:01","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/le-contenu-commence-par-une-strategie\/"},"modified":"2023-08-09T07:49:39","modified_gmt":"2023-08-09T07:49:39","slug":"le-contenu-commence-par-une-strategie","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/marketing-de-contenu\/le-contenu-commence-par-une-strategie\/","title":{"rendered":"Le contenu commence par une strat\u00e9gie"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13942\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Le contenu doit \u00eatre bien pens\u00e9. Il ne s\u2019agit pas de poster n&#8217;importe quoi sur tous vos canaux. Vos publications doivent \u00eatre r\u00e9fl\u00e9chies, et surtout, captiver votre public. Les consommateurs sont expos\u00e9s quotidiennement \u00e0 une grande quantit\u00e9 d\u2019informations, qu&#8217;ils filtrent en fonction de ce qui les int\u00e9resse. Il est donc essentiel de trouver un point commun entre ce que vous proposez et ce que votre groupe cible veut savoir. Quel est l\u2019\u00e9quilibre id\u00e9al, et quel contenu pouvez-vous proposer \u00e0 ce sujet ?<\/p>\n<p>Nous vous recommandons \u00e9galement de suivre une strat\u00e9gie de contenu : quel est le fil conducteur de tout le contenu que vous cr\u00e9ez ? Quels seront vos th\u00e8mes de pr\u00e9dilection et comment les utiliser pour partager des informations pertinentes et reconnaissables aupr\u00e8s du public vis\u00e9 ?<\/p>\n<p>Disons-le clairement : cela demande certains efforts.<br \/>\nMais pas de panique ! Nous sommes l\u00e0 pour vous aider. Lochting a imagin\u00e9 un calendrier de contenu rythm\u00e9 par des th\u00e8mes hebdomadaires qui ne manqueront pas de vous inspirer. Vous trouverez \u00e9galement dans la biblioth\u00e8que Lochting de nombreux blogs que vous pourrez utiliser.<\/p>\n<div class=\"blockquote\">Tenez bon ! Le marketing de contenu est un effort dont les effets ne sont visibles qu\u2019\u00e0 long terme. Tous ces efforts finiront par contribuer \u00e0 la pr\u00e9f\u00e9rence pour votre marque, \u00e0 votre notori\u00e9t\u00e9 et \u00e0 vos ventes<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le contenu doit \u00eatre bien pens\u00e9. Il ne s\u2019agit pas de poster n&#8217;importe quoi sur tous vos canaux. Vos publications doivent \u00eatre r\u00e9fl\u00e9chies, et surtout, captiver votre public. Les consommateurs sont expos\u00e9s quotidiennement \u00e0 une grande quantit\u00e9 d\u2019informations, qu&#8217;ils filtrent en fonction de ce qui les int\u00e9resse.<\/p>\n","protected":false},"author":1,"featured_media":14075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[417],"tags":[],"class_list":["post-13942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le contenu commence par une strat\u00e9gie - Lochting<\/title>\n<meta name=\"description\" content=\"D\u00e9finissez votre strat\u00e9gie et partagez le bon contenu pour atteindre votre public cible. 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