{"id":13891,"date":"2022-11-30T08:32:11","date_gmt":"2022-11-30T08:32:11","guid":{"rendered":"https:\/\/www.lochting.com\/comment-augmenter-votre-visibilite-attirer-des-visiteurs-et-booster-vos-ventes\/lhumain-et-lattention-sont-les-deux-principaux-facteurs-de-vos-communications-de-marketing\/"},"modified":"2022-12-15T13:11:05","modified_gmt":"2022-12-15T13:11:05","slug":"lhumain-et-lattention-sont-les-deux-principaux-facteurs-de-vos-communications-de-marketing","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/fr-be\/comment-augmenter-votre-visibilite\/lhumain-et-lattention-sont-les-deux-principaux-facteurs-de-vos-communications-de-marketing\/","title":{"rendered":"L\u2019humain et l\u2019attention sont les deux principaux facteurs de vos communications de marketing."},"content":{"rendered":"
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\r\n \r\n <\/i>\r\n <\/a>\r\n 0 <\/span>\r\n<\/div><\/div>

Vous devez attirer l\u2019attention en communiquant avec votre public et en r\u00e9pondant \u00e0 ses besoins. Il existe diff\u00e9rentes formes d\u2019attention.<\/p>\n

L\u2019attention achet\u00e9e : en tant qu\u2019annonceur, vous payez pour utiliser un m\u00e9dia. Pensez par exemple \u00e0 la radio, \u00e0 la t\u00e9l\u00e9vision, \u00e0 la presse \u00e9crite, aux publicit\u00e9s dans l\u2019espace public et aux canaux num\u00e9riques comme la publicit\u00e9 sur les moteurs de recherche, les banni\u00e8res en ligne et le sponsoring d’un club sportif.<\/p>\n

L\u2019attention relationnelle : consiste \u00e0 attirer l\u2019attention de vos clients (potentiels) par vos propres canaux de communication. Pensez par exemple \u00e0 votre site web, au marketing par e-mail, \u00e0 votre pharmacie, \u00e0 un programme de fid\u00e9lit\u00e9, aux r\u00e9seaux sociaux.<\/p>\n

Et c’est cette derni\u00e8re forme d’attention que nous allons aborder aujourd’hui. Parce qu\u2019elle est pertinente pour votre pharmacie et ne n\u00e9cessite pas de gros budgets. Et en l\u2019abordant de mani\u00e8re r\u00e9fl\u00e9chie, vous susciterez \u00e9galement une attention m\u00e9rit\u00e9e. Si vous axez pleinement votre service client\u00e8le sur vos patients, ils deviendront les ambassadeurs de votre pharmacie et vous offriront une forme importante de publicit\u00e9 : le bouche-\u00e0-oreille.<\/p>\n

Pour susciter l\u2019attention, concentrez-vous sur:<\/p>\n

    \n
  • Ce que vous avez \u00e0 dire. Le contenu est essentiel. Il doit \u00eatre pertinent, authentique, et r\u00e9pondre aux besoins de vos patients.<\/li>\n
  • Le service ! L\u2019exp\u00e9rience v\u00e9cue par votre patient influencera sa d\u00e9cision d\u2019achat. Il s\u2019agit de faire partie d’une communaut\u00e9 bas\u00e9e sur la confiance.<\/li>\n<\/ul>\n

    Ciblez d\u2019abord vos clients existants. Les sp\u00e9cialistes du marketing parlent parfois du \u00ab volant d’inertie \u00bb. Une vente ne s\u2019arr\u00eate pas \u00e0 l\u2019engagement du client, son impact est plus \u00e9tendu. Un client satisfait g\u00e9n\u00e8re \u00e0 son tour de l\u2019attention et de nouveaux clients.<\/p>\n

    Ce principe repose avant tout sur l\u2019exp\u00e9rience de vos clients. Elle s\u2019articule autour de trois phases, sur lesquelles vous devez vous concentrer en tant qu\u2019entreprise : attirer, impliquer, s\u00e9duire.
    \nDans la premi\u00e8re phase, vous cherchez \u00e0 attirer l’attention avec des informations\/du contenu int\u00e9ressants, et vous veillez \u00e0 assurer un bon acc\u00e8s \u00e0 votre pharmacie (en ligne). La deuxi\u00e8me phase consiste \u00e0 permettre \u00e0 vos patients de se connecter facilement via leurs canaux pr\u00e9f\u00e9r\u00e9s pour faciliter leurs achats chez vous. Enfin, dans la troisi\u00e8me phase, vous vous efforcez de r\u00e9pondre aux besoins de vos patients. Une fois leurs besoins satisfaits, ils seront heureux de revenir chez vous, ce qui contribuera aussi \u00e0 votre succ\u00e8s.<\/p>\n

    \"Flywheel<\/p>\n","protected":false},"excerpt":{"rendered":"

    Vous devez attirer l\u2019attention en communiquant avec votre public et en r\u00e9pondant \u00e0 ses besoins. Il existe diff\u00e9rentes formes d\u2019attention.<\/p>\n","protected":false},"author":1,"featured_media":13660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-13891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment-augmenter-votre-visibilite"],"acf":[],"yoast_head":"\nL\u2019humain et l\u2019attention sont les deux principaux facteurs de vos communications de marketing. - Lochting<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019humain et l\u2019attention sont les deux principaux facteurs de vos communications de marketing. - Lochting\" \/>\n<meta property=\"og:description\" content=\"Vous devez attirer l\u2019attention en communiquant avec votre public et en r\u00e9pondant \u00e0 ses besoins. 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