{"id":13786,"date":"2022-11-29T09:32:36","date_gmt":"2022-11-29T09:32:36","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13786"},"modified":"2023-08-04T11:49:12","modified_gmt":"2023-08-04T11:49:12","slug":"how-to-create-your-own-content","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/en\/content-marketing\/how-to-create-your-own-content\/","title":{"rendered":"How to create your own content"},"content":{"rendered":"
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Content can take various different forms \u2013 it\u2019s not just text. And you don’t have to create everything yourself; you can also share content from other reliable sources. Regularly posting new content is a good plan, but you don’t have to think too big. Set achievable goals that you can sustain in the long term.<\/p>\n

What counts as valuable content?<\/h6>\n
    \n
  • Product advice<\/li>\n
  • News articles about trends<\/li>\n
  • Themes\/campaigns: see calendar<\/li>\n
  • Catalogue? \u2026 which one?<\/li>\n
  • Top topical calendar: responding to special days of the year<\/li>\n
  • Blog posts: on the Lochting platform, you will find more than 100 blog posts that you can share on your website. Customise them and link products to suit your target group<\/li>\n
  • Blog posts that you write yourself, e.g. about product ingredients or sustainability<\/li>\n
  • A video about the use of medications or cosmetics<\/li>\n
  • A photo reportage behind the scenes of your pharmacy<\/li>\n
  • A webinar<\/li>\n
  • A podcast\/audio message<\/li>\n<\/ul>\n

    \"Winter<\/p>\n","protected":false},"excerpt":{"rendered":"

    Content can take various different forms \u2013 it\u2019s not just text. And you don’t have to create everything yourself; you can also share content from other reliable sources.<\/p>\n","protected":false},"author":1,"featured_media":13623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-13786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nHow to create your own content - Lochting<\/title>\n<meta name=\"description\" content=\"As a pharmacist, how do you create your own content to inform your patients? How do you stay relevant to your paitten? 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