{"id":13592,"date":"2022-11-28T15:14:46","date_gmt":"2022-11-28T15:14:46","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13592"},"modified":"2025-03-20T07:14:35","modified_gmt":"2025-03-20T07:14:35","slug":"why-and-how-should-you-do-marketing","status":"publish","type":"post","link":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/","title":{"rendered":"Why and how should you do marketing?"},"content":{"rendered":"
\r\n
\r\n \r\n <\/i>\r\n <\/a>\r\n 0 <\/span>\r\n<\/div><\/div>\n
Without marketing efforts, your webshop simply won\u2019t flourish\u2026<\/h5>\n\n\n\n

Let\u2019s be honest here: to keep pace with digitisation, you need to roll up your sleeves and put in some work. A website is rather like a garden… you can plant it as beautifully as you like and sow seeds, but without light, water and care you won\u2019t reap the benefits.<\/p>\n\n\n\n

We understand that marketing isn\u2019t your core task and would like to give you a helping hand. We will you more insights into the subject. Above all, we want to provide you with tips and tricks that will have a positive impact on your sales in a fast and easy way. The aim is to create more awareness and generate visitors to both your pharmacy and your webshop.<\/p>\n\n\n

\"Marketing<\/figure><\/div>\n\n\n
Why and how should you do it?<\/h6>\n\n\n\n

You will find the answers to these and many other questions today. It\u2019s practical, simple and concise. You can use it to get started right away. From POS material to social media, as well as a concrete content calendar. We offer tips and examples for both online and offline communication, and also demonstrate how they enhance each other.<\/p>\n","protected":false},"excerpt":{"rendered":"

Without marketing efforts, your webshop simply won\u2019t flourish\u2026 Let\u2019s be honest here: to keep pace with digitisation, you need to roll up your sleeves and put in some work.<\/p>\n","protected":false},"author":1,"featured_media":13390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-being-seen-getting-visitors-and-increasing-sales"],"acf":[],"yoast_head":"\nWhy and how should you do marketing? - Lochting<\/title>\n<meta name=\"description\" content=\"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and how should you do marketing? - Lochting\" \/>\n<meta property=\"og:description\" content=\"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lochting\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T15:14:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T07:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"511\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"baldmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"baldmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/\",\"url\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/\",\"name\":\"Why and how should you do marketing? - Lochting\",\"isPartOf\":{\"@id\":\"https:\/\/www.lochting.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg\",\"datePublished\":\"2022-11-28T15:14:46+00:00\",\"dateModified\":\"2025-03-20T07:14:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\"},\"description\":\"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.\",\"breadcrumb\":{\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage\",\"url\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg\",\"contentUrl\":\"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg\",\"width\":511,\"height\":507,\"caption\":\"Marketing-workshops-pharmacy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lochting.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About being seen\",\"item\":\"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why and how should you do marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lochting.com\/en\/#website\",\"url\":\"https:\/\/www.lochting.com\/en\/\",\"name\":\"Lochting\",\"description\":\"All your pharmacy sales channels on one platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lochting.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\",\"name\":\"baldmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lochting.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"caption\":\"baldmin\"},\"sameAs\":[\"https:\/\/wp-dev.lochting.com\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why and how should you do marketing? - Lochting","description":"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Why and how should you do marketing? - Lochting","og_description":"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.","og_url":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/","og_site_name":"Lochting","article_published_time":"2022-11-28T15:14:46+00:00","article_modified_time":"2025-03-20T07:14:35+00:00","og_image":[{"width":511,"height":507,"url":"https:\/\/www.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg","type":"image\/jpeg"}],"author":"baldmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"baldmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/","url":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/","name":"Why and how should you do marketing? - Lochting","isPartOf":{"@id":"https:\/\/www.lochting.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage"},"image":{"@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg","datePublished":"2022-11-28T15:14:46+00:00","dateModified":"2025-03-20T07:14:35+00:00","author":{"@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231"},"description":"The Lochting whitepaper shows the strengths of a good marketing policy for your pharmacy. Download the marketing whitepaper for free.","breadcrumb":{"@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#primaryimage","url":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg","contentUrl":"https:\/\/wp-dev.lochting.com\/app\/uploads\/2022\/10\/Marketing-workshops-apothekers.jpg","width":511,"height":507,"caption":"Marketing-workshops-pharmacy"},{"@type":"BreadcrumbList","@id":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/why-and-how-should-you-do-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lochting.com\/en\/"},{"@type":"ListItem","position":2,"name":"About being seen","item":"https:\/\/wp-dev.lochting.com\/en\/about-being-seen-getting-visitors-and-increasing-sales\/"},{"@type":"ListItem","position":3,"name":"Why and how should you do marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.lochting.com\/en\/#website","url":"https:\/\/www.lochting.com\/en\/","name":"Lochting","description":"All your pharmacy sales channels on one platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lochting.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231","name":"baldmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lochting.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","caption":"baldmin"},"sameAs":["https:\/\/wp-dev.lochting.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/posts\/13592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/comments?post=13592"}],"version-history":[{"count":5,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/posts\/13592\/revisions"}],"predecessor-version":[{"id":15634,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/posts\/13592\/revisions\/15634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/media\/13390"}],"wp:attachment":[{"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/media?parent=13592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/categories?post=13592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-dev.lochting.com\/en\/wp-json\/wp\/v2\/tags?post=13592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}