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</html><thumbnail_url>https://wp-dev.lochting.com/app/uploads/2022/11/Lochting_whitepaper_6.png</thumbnail_url><thumbnail_width>1664</thumbnail_width><thumbnail_height>1419</thumbnail_height><description>Visitors won&#x2019;t benefit you if they don't purchase anything. So while the first aim of your website is to attract visitors, the second and main aim is to turn them into buyers. In marketing terms, this is known as conversion.</description></oembed>
