Data tells the story
Did you know that you can also monitor the performance of your webshop on the Lochting platform? The Fraank module gives you more insights into the purchasing process and helps you to discover popular products and trends. This will allow you to make even more well-founded marketing decisions.
You can also analyse your own data and compare it with the data of other pharmacists on our platform. This will support you to optimise your product range and align it with the current market demand. In addition, it will help you to evaluate whether you are doing better or worse than fellow pharmacies.
Examining your analytics in depth will also give you clearer insights into your online visitors. Are they the same as your offline pharmacy visitors? If there is a difference between the two, you can use this information to tailor your offerings to the online audience – naturally without forgetting your regular in-store customers! This will involve a combined approach to meet the demands of two (or more) target groups.
These kinds of insights also help you to refine your range and prepare promotions. You can see last-minute trends, which allows you to respond to them very quickly. Temporary promotions also create a sense of urgency. If you generate the feeling that something is only available temporarily or to a limited extent, people are more likely to make a purchase.
