Aftersales service

Also reward customer loyalty on your webshop

You want to reward good customers and increase their loyalty to your pharmacy. You should therefore focus on loyalty programmes and customer discounts, both in your physical pharmacy and on your webshop. For example, you could offer a customer card which gives patients a discount either immediately or when they spend a certain amount.

Need more ideas for your aftersales service?

Place a sticker on the packaging of over-the-counter drugs with a phone number which customers can call if they have a question about the medication.
If you know that customers are following a specific schedule, you could provide an additional service by preparing a new dose in good time and notifying them via SMS, telephone, etc. This will relieve the burden on them and ensure they are never without the necessary medication. The ‘Mijn geneesmiddelen-app’ (‘My medicines app’) is also a good tip, as it gives patients an easy way to see which prescriptions are still on their ID.

Keep your finger on the pulse

You can safely assume that good service contributes to satisfied customers. But you need data to back that up. So why not conduct a survey among your customers to find out how satisfied they are? This will certainly provide useful and perhaps even unexpected insights which you can then put to good use. You can ask customers to complete a form via the website, or request their email address when they visit the pharmacy and then send it to them later.

Earn your place in the local community

It’s important to have a local presence, and we really do mean that literally. Make sure you know the public in your village or neighbourhood and are aware of what’s going on. And make your pharmacy visible in the community, making it clear that you are part of it! Sponsorship is a good way of achieving this. Support an event run by the local sports club, put your logo in the programme booklet of the theatre association or a local newspaper… and claim your place in the local area.