How to create your own content
Content can take various different forms – it’s not just text. And you don’t have to create everything yourself; you can also share content from other reliable sources. Regularly posting new content is a good plan, but you don’t have to think too big. Set achievable goals that you can sustain in the long term.
What counts as valuable content?
- Product advice
- News articles about trends
- Themes/campaigns: see calendar
- Catalogue? … which one?
- Top topical calendar: responding to special days of the year
- Blog posts: on the Lochting platform, you will find more than 100 blog posts that you can share on your website. Customise them and link products to suit your target group
- Blog posts that you write yourself, e.g. about product ingredients or sustainability
- A video about the use of medications or cosmetics
- A photo reportage behind the scenes of your pharmacy
- A webinar
- A podcast/audio message
