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Content starts with strategy

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Think about your content carefully. It’s not about writing any old thing and posting it on all your channels. It needs to be carefully considered and, above all, must captivate your audience. People have a lot of information to process every day and need to filter it to find what is relevant to them. It is therefore important to find the common ground between what you offer and what your target group wants to know and is interested in. What are the ‘sweet spots’ and which relevant content can you come up with?

It is also best to follow a content strategy: what is the common thread in all the content you create? Which areas will you concentrate on and how can you disseminate relevant and relatable information to my audience as a result?

We’re not going to lie: this does take some effort.
But fear not, because we’re happy to help you! Lochting has developed a content calendar with themes for each week which you can use for inspiration. A large number of blog posts are also available in the Lochting library, which you can use if you wish.

Hang in there! The impact of content marketing is something you see over the longer term. All efforts in this area will boost your brand’s familiarity and popularity, and ultimately your sales.